// writing · 2 essays live · more in edit

Things we
had to say.

Notes from production - written by the people who shipped the thing, never by a marketing team that did not.

/01
Feb 10, 2026 · 8 min read
Salesforce promised 1 billion AI agents. They sold 3,000. The 99.9% gap is not a tech problem.

Marc Benioff promised one billion AI agents by 2025. Salesforce shipped roughly 3,000. The technology works. What failed is the assumption that you can install a digital coworker the way you install a printer.

#ai-agents#agentforce#enterprise-ai
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/02
Oct 18, 2025 · 7 min read
GladBites made $1.6M in 90 days with no kitchen. The B2B version is already in your inbox.

A TikTok page selling AI-generated cookbooks pulled $1.6M in three months. The interesting question is not whether the cookbooks are real - it is whether your AI vendor is running the same playbook on you.

#ai-content#b2b-ai#evals
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More in edit.

// what's next
→ Eval-first AI engineering, the unglamorous version
→ On-prem inference economics for B2B teams
→ Honest deprecation: four projects we refunded
→ Long-context retrieval, beyond the chunking memes
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