// about · the operators

One operator.
Senior by default.

Bina Labs is three senior operators - Michael Fleicher, Ronen Chen and Or Zilberberg. You work with one of them, directly, end to end. Different problem, different operator - never a committee, never a junior. The person you meet is the person who builds.

// receipts

Where we've been.

Michael Fleicher, principal of Bina Labs - portrait
michael_fleicher.jpg
// fleicher_m
4:5
Principal · Bina Labs
Tel Aviv → Berlin → remote-first

Vast experience as a founder and as a two-time CTO, leading tech teams across AI SaaS Companies. Background is varied from MedTech, to Insurance, Entertainment and Semi-conductors industry. Hands-on, building product, agentic systems, and automations since 2017.

2× ex-CTO
MedTech · Insurance · AI SaaS
[leadership]
Engineer
Semiconductors · production systems
[craft]
Data scientist
Entertainment · applied ML
[craft]
Founder
Bina Labs · Storywise
[ventures]
linkedin.com/in/michaelfleicher →
Ronen Chen, principal of Bina Labs - portrait
ronen_chen.jpg
// chen_r
4:5
Principal · Bina Labs
Innovation & grant strategy

AI and deep-learning expert, innovation strategist, and funding advisor. 20+ years bridging advanced technology and commercial success, helping startups and research organizations secure competitive funding and turn breakthrough ideas into funded ventures.

20+ yrs
AI · Deep Learning · innovation management
[craft]
EU funding
Horizon Europe · EIC · Eurostars · BIRD · IIA
[ventures]
Advisor
Deep Tech · Cyber · Digital Health · Climate · FinTech
[craft]
Strategy
commercialization · due diligence · consortia
[leadership]
linkedin.com/in/ronen-chen →
Or Zilberberg, principal of Bina Labs - portrait
or_zilberberg.jpg
// zilberberg_o
4:5
Principal · Bina Labs
Vision, ML & automation

Machine-learning and computer-vision engineer with a background in edge AI (Juganu) and precision optics (Flo Optics), where he builds automated optical inspection. Beyond vision, he automates business operations end to end, from web scraping and data pipelines to smart reports that turn raw data into decisions. Hands-on, from first prototype to code running in production.

Vision & AOI
Juganu · Flo Optics · defect detection
[craft]
ML engineer
deep learning · anomaly detection · edge AI
[craft]
Automation
business workflows · web scraping · AI agents
[ventures]
Smart reports
data pipelines · dashboards · decision insights
[leadership]
linkedin.com/in/or-zilberberg →
// how we work

The engagement.

For larger scopes we extend with a vetted internal bench - product, UI/UX, and engineering, both local and offshore. You always work directly with the principal; the bench scales the build, not the relationship.
[01]
Discovery
Direct work with the principal. Frame the problem, scope a sprint, set evals before we write code.
[02]
Build
A small senior team. Code, models, infra. Weekly demo, no status theater.
[03]
Scale
When the build needs more horsepower, we extend with our internal bench - product, design, engineering.
[04]
Handoff
You own the system. Documented, evaluated, deployable. We are not the integration tax forever.
// bench · 4 open roles

We're hiring.

Building a small senior bench around the studio. Apply when it hurts to do otherwise.

01
Senior AI Engineer
Remote · contract
agents, RAG, evals
→
02
Product Designer (UI/UX)
Remote · contract
AI-native interfaces
→
03
Applied Researcher
Remote · part-time
long-context, retrieval
→
04
Full-Stack Engineer
Remote · contract
TS, Python, infra
→
// how we operate

Operating principles.

[01]
Deadline is holy
We commit to a date and we hit it. Scope flexes, quality has a floor, the date does not move.
[04]
Prototype before contract
Every engagement starts with a 4-week paid pilot - working code in your environment before a 40-page SOW.
[05]
Refund the rest
When a project should die, we say so and refund the unused portion. We've done it four times.
[06]
Built to leave
Hand-off plan from day one. Documented, deployable, owned by your team. We are not the integration tax forever.
// faq · about

More about the principals, more about us.

Engineer, data scientist, founder, and two-time CTO. Background spans MedTech, insurance, semiconductors, and entertainment. Building agentic systems and automations since 2017. Founder and principal of Bina Labs; previously founded Storywise.